Before we jump in:

If you need a new website for your business, I highly recommend WebRun.com. They build simple, beautiful websites for small businesses designed to convert visitors into customers and help your company grow.

Here are four examples of beautiful websites the team built recently:

1. ​Real estate project​
2. ​Investment Firm​
3. ​Residential contractor​
4. ​HVAC maintenance​

If you'd like an intro to the team at WebRun - reply to this email and I'll make an introduction.

--

How to analyze a business opportunity in 5 minutes:

My friend in Athens told me recently that he wanted to start a house painting business.

We were sitting on my back deck on a Saturday at about 4pm. He asked me what I thought. I went to work.

I typed "House Painting" into Google Maps on my phone.

10 results popped up nearby.

I hit "call" on the first one. A guy answered on the second ring. He was nice. He told me he could come to my house anytime on Sunday or Monday to give me a quote. He could have a crew available right away.

I hung up and dialed another one. No answer.

A third one answered on first ring. Very nice. Wanted to take down my info right away. A trained salesperson. I deflected the question and asked how far out he was booked up. He said he could have a crew ready for me on Monday.

The 4th call also answered. At 4pm on a Saturday. He could also stop by for a quote on Sunday morning after I asked. I thanked him and hung up.

This was a terrible business opportunity. Of the 4 house painters I called outside of business hours 3 of them answered and had immediate availability. That means there isn't much work and I'm sure they are very competitive on price.

You can run this experiment on any business.

Power washing. Call around for a quote. Tree removal. Call around for a quote and ask the owner about availability.

If nobody answers the phone that is a good thing. Business owners are less likely to answer the phone when they are booked out 3 weeks and overloaded with work.

It is a great way to cross off a lot of opportunities. You don't want to compete against eager, hungry operators. You want to compete against folks who are overloaded with work. Simple.

So next time you have a business idea stop wasting your time. Stop working on your business plan. Don't take the franchise meeting.

Simply call around and get a feel for the market. It'll tell you a LOT!

--

A few tweets from this week:

Nick Huber @sweatystartup If you are looking to sell your sweaty startup I'd like to help you. I founded a business brokerage with my father last year. We have 3,000+ buyers and searchers on our list who want to buy a business with $500k+ of EBITDA. Send me a DM and we can set up a time to talk! 8:48 AM • Jun 25, 2024 1 Retweets 28 Likes Read 2 replies

​

--

Nick Huber @sweatystartup $100 customer: Can you please arrive early? I have a small extra task that I need you to do as well. Can you also stay longer? This didn't work out as well as I expected and I need to talk to you or your manager about the bill. Can you please call me asap? $10,000 customer:… https://twitter.com/i/web/status/1805238668195467584 9:56 AM • Jun 24, 2024 26 Retweets 498 Likes Read 62 replies

​

--

Nick Huber @sweatystartup If you want to live a stressed out life as a business owner: Try to change people. If you want to make money: Accept people for who they are and get the crappy ones out of your organization. 11:35 AM • Jun 23, 2024 23 Retweets 425 Likes Read 37 replies

​

--

Nick Huber @sweatystartup Most of the time people aren't giving you the "cold shoulder" on purpose. They didn't purposely not invite you to the happy hour or not text you back. They just missed it. It was random. They don't dislike you. They just forgot. It's hard to stay organized all the time and… https://twitter.com/i/web/status/1804592942138724674 3:10 PM • Jun 22, 2024 15 Retweets 359 Likes Read 36 replies

​

Onward and upward,

Nick Huber

--

Before we go:

Titan Risk, an insurance company that I am a customer of and an investor in, hired a business insurance specialist.

If you run a business and you are unhappy with your premiums, coverage or service - reach out to Titan or respond to this email and I can make a personal introduction.

We'd love an opportunity to earn your business.