Quick note:

My CPA, Mitchell Baldridge and I are hosting a free workshop on how to pay less tax.

Tuesday, February 24th at 2pm EST. Register here.​

We’ll cover what’s changed under the Big Beautiful Bill and share 10+ tax hacks for business owners and real estate investors.

I guarantee you’ll learn something.

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The longer I do business the more I realize that communication is the key to success.

How your company communicates with its customers is the most important part of how you do business.

How does your website read? How do your proposal emails read? How well can your team get their point across in an email?

Email is the primary method of communication in the American economy.

Writing great emails separates the winners from the losers and very few business owners focus on it.

Nick Huber @sweatystartup Half of running a company is teaching all of your employees to send clear, concise and direct emails. Word salad is extremely costly. Emails are a reflection of how somebody thinks. Teach people how to think and replace them if they can’t do it. 12:16 PM • Feb 2, 2026 10 Retweets 264 Likes Read 67 replies

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The most valuable thing you can do as a business owner is improve the written emails that your team sends. From sales to delivery to service to billing. Great emails work and poor emails cost you money.

Here’s how to write a great email:

Make it short and concise.

The most productive people at my companies send 30 word emails. Sometimes 80 words. Never over 200 words.

Cut the fluff. If it doesn’t directly help you get your point across or get the information you need in return it should be cut.

Remove the fillers and pleasantries and sentences that don’t accomplish #1.

Long emails get less responses. They are easier to procrastinate responding to. And most of the time people don’t actually read them.

Make it direct.

Nobody has time to scan an email and try to figure out what you need, who’s job it is to find it, or what the next step is for them.

It should have a direct ask or question. And that question should be simple and easy to discern from the email itself.

Add a few exclamation points to soften the harshness!

Lets go over an example.

Good email:

Jim,

Meet Steve, he can find you a CFO and save you a ton of money over hiring in America.

Are you free tomorrow at 10am EST to sync with him? If not throw out a few times and he’ll send an invite.

Thanks,

Bad email:

Jim,

I hope that you are having a wonderful day and it was great to catch up with you a few hours ago to learn about your growing company! Congratulations on the recent growth and all of your success!

Steve is a sales executive on my team and is an amazing person to talk to about your executive search. We can help you find a finance professional and I recommend South Africa and Egypt where the cost of living is really low but the finance talent is exceptional.

Here’s how it works with our company:

1. We set up a call to learn more about your business
2. We recruit an awesome person for you
3. You interview and we help you hire them
4. We guarantee the hire for 6 months

If it fits into your schedule it would be great to connect with Steve to discuss this further so he can learn more about your business and how to help you in the coming days.

Thanks again for your time. I really appreciate it!

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Okay I’m cutting it short there but you get the point. Nobody wants to read all that. Nobody will respond.

Be direct and get the point across in as few words as possible!

Train your team to do this and your company will grow.

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A few posts from this week:

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Nick Huber @sweatystartup We gave our sales team standing desks. Conversion rates went up. More energy = more deals closed. 7:44 PM • Feb 17, 2026 0 Retweets 45 Likes Read 16 replies

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Nick Huber @sweatystartup All these people sending 30 hours a week trying to build and manage AI agents who can't do anything... Did you know you can hire an executive assistant in Sri Lanka for $800 per month? A real person who works 50-60 hours a week for you? 12:51 AM • Feb 14, 2026 3 Retweets 319 Likes Read 181 replies

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Nick Huber @sweatystartup Why I don’t trust primary care physicians: 10:54 PM • Feb 11, 2026 14 Retweets 361 Likes Read 79 replies

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Nick Huber @sweatystartup A lie: The harder you work, the more you get paid. The truth: Rich people play golf and vacation while their assets make them way more money than the people who work really hard. Wealthy people use their money and their assets to make them more money while they do whatever 4:6 PM • Feb 11, 2026 26 Retweets 285 Likes Read 70 replies

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Onward and upward,

Nick Huber