What you believe becomes the operating system for your life. Here's 21 principles that have helped me tremendously in my career:

Sales is the most important skill in the world. Being able to sell yourself and your ideas is how you win.

Hiring isn’t about finding good people. It’s about becoming a person good people want to work for and building a business that can thrive without unicorns.

Wealth isn’t about extracting value from others. It’s about adding 10x as much value as you want to receive.

Winning doesn’t mean others lose. The real winners help 1,000 others win with them.

People do business with people they like. Become a person others like.

The best entrepreneurs aren't busy all the time. They have other people who make them money while they do whatever they want.

Business is about booking early (small) wins and building on that momentum. What you do on day one will look nothing like what you’re doing on day 1,000.

You get ahead by saying yes to everything. When you get momentum it’s much more about saying no.

A very small amount of your relative effort will generate an outsized amount of your success. When you take time to zoom out and figure out what that is, you can do much more, much faster.

Give up quickly. Time is more valuable than money.

Being selfish is okay. Everyone is selfish. Find a way to make sure everyone wins and everyone can be selfish for good reasons. Selfish + abundance = wins... Selfish + scarcity = losses.

If you are good at your job you can earn great money. If you can make other people great at their jobs you can get rich.

Entrepreneurship isn’t about grinding in the trenches day and night. It’s about leveraging other humans to do a better job than you could and spending your time doing what you want!

Being comfortable being uncomfortable is how you continue making progress. Everything worth doing in this world requires you to get uncomfortable.

Mentorship isn’t about finding a great mentor. It’s about becoming a person great mentors WANT to help.

Being a good businessman and having financial success is a small part of the big picture. The key is finding a way to be a good friend, husband, and father at the same time.

Consistency is way more important than efficiency. Anything worth doing gets really tedious 2 years in. Years 2-5 is the critical period to get right.

Doing boring things for a long period of time virtually guarantees success. Trying to get rich quick is the best way to stay poor.

Leveraging other humans in win-win environments is the best way to generate outsized results. You can multiply your efforts when you operate from a point of leverage when you have a team.

The thing that draws the media's attention is rarely the opportunity worth chasing. Sexy, exciting things are often saturated to a point where nobody makes any money.

Chaos means change. Change means opportunity. Opportunity means wealth for people who can make things happen. Therefore people who can make things happen thrive in chaos.

P.S.

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A few posts:

Nick Huber @sweatystartup I NEED MONEY. The self storage market is opening up and the deals are getting good. What groups should I talk to that would be interested in $5-$10 million of equity over the next 12 months? 1:56 PM • May 19, 2026 3 Retweets 189 Likes Read 54 replies

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Nick Huber @sweatystartup We are renting storage units at record pace. 386 units rented in the first 8 days of May. 48.25 units per day. Same period last year: 206 rentals for 25.75 per day. 5:5 PM • May 9, 2026 1 Retweets 69 Likes Read 14 replies

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Nick Huber @sweatystartup We've gotten a lot better at 3 things in the storage business over the last 12 months: 1. Sales - we are great at leasing units. We have a script. We listen to every call. We have offers and asks and we track the close percentage of every rep. 2. Ad performance / marketing - we 3:20 PM • May 5, 2026 0 Retweets 51 Likes Read 11 replies

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Onward and upward,

Nick Huber