Quick note:

Nick Huber @sweatystartup Revenue, expenses and profit across my self storage portfolio. Same store only. Good things happen when you control expenses and drive revenue! 11:24 PM • Aug 18, 2026 0 Retweets 45 Likes Read 8 replies

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There is a TON of opportunity in self-storage right now. If you are an accredited investor and want to learn more about our deals, respond or click here.

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It’s simple.

If you aren’t rich yet, your first (or your fifth or your tenth) business should be profitable in the first six months. If it isn’t profitable or it isn’t a business model that has the potential to be profitable, go do something else. Your opportunity cost is too high, and time is your most valuable asset.

The most successful people don’t sit around planning all day. They live with a sense of urgency. They don’t aim, aim, aim, aim, aim, aim fire. They aim, fire, aim, fire, fire, fire and ask questions later.

Perfect has been and always will be the enemy of progress.

I had a friend at Cornell who was very serious about entrepreneurship. He was always scheming, planning, researching, thinking about new ideas. He read countless books on entrepreneurship, took every class at Cornell on the subject, listened to thousands of podcast episodes, studied the biographies of every great entrepreneur that ever lived.

Every time I spoke to him he wanted to talk about a new idea he was considering. He would spend two months studying a subject, talking to potential customers, and building marketing and business plans before giving up and moving on to the next one. This was the case literally all four years of college. He ended up graduating, going to get his MBA, and continuing his great research project trying to figure out what business to start.

Several times my friend got close to taking the leap. He built websites. Got T Shirts made. Entered pitch competitions. He was a software guy and actually built a few apps. He created the MVPs and was well down the road with a few of the projects. He even got close to raising money and making it happen for real with some hiring and trying to find customers.

But each time he’d get cold feet. He’d find 10 reasons or 100 reasons why the business idea was flawed. He’d learn something important that made him change his mind and realize the company could never work. Then, he’d be back to the drawing board. More analysis. More planning. Never pulling the trigger. Today my friend works in corporate America and still has that dream of someday founding a disruptive, scalable company.

I bet you know someone like my friend. You might even be someone like my friend. Analysis paralysis is very common in entrepreneurship. People sit back and read, study, analyze, calculate, think, worry, get excited, and then when it comes time to actually get started they get cold feet and start all over.

Now that you have your idea, it’s time to put a stop to all that and get going.

The analysis paralysis you feel is largely based on a flawed way of thinking that says everything has to be perfect before you can get started. That the idea, timing, business plan will either make you a winner or a loser. That is wrong.

The cold hard truth is that execution is 1,000 times more important than your idea. Hiring. Delegation. Selling. Logistics. Communication. The boring stuff. That’s what the winners get right.

When you are just getting started, business is a race. Your competitors are already making moves. Every opportunity is a small window in time, and the door closes quickly. If you hesitate, if you second guess yourself, you’ve missed it. It’s over. You just finished your business plan and finally got off the couch when the door slammed in your face.

So go now and chase the opportunity.

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A few posts to check out:

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Nick Huber @sweatystartup We bought this property in Georgia in 2021 for $1 million. Today its worth $2.4 million. Here is a breakdown of the deal, how we did it, and how much money it makes. 5:3 PM • Aug 17, 2026 5 Retweets 137 Likes Read 25 replies

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Nick Huber @sweatystartup I have 50 remote employees at my self-storage company. Roughly half of them have never met each other in person. They live and work all over the world. Here’s how we do it: 5:49 PM • Aug 17, 2026 3 Retweets 96 Likes Read 16 replies

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Nick Huber @sweatystartup I test all of my international employees for one thing: Typing speed. It is highly correlated with competence. If somebody types fast in English it guarantees they’re fast on a computer and they have great grammar / written communication skills. If they type slow it is a 3:22 PM • Aug 21, 2026 0 Retweets 94 Likes Read 40 replies

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Nick Huber @sweatystartup An important lesson I learned after my first good year in business in 2015. 7:18 PM • Aug 21, 2026 1 Retweets 30 Likes

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Onward and upward,

Nick Huber