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Worst advice in entrepreneurship:

Follow your passion.

I hear it all the time.

"Chase your passion and you'll never work a day in your life."

It's wrong.

People who make decisions like this are more likely to pick the wrong business. If you can look at the market unemotionally and pick what is most likely to make money, you will win.

It isn’t about you! The market could care less what you are passionate about.

Nobody cares what YOU love. The market is brutal.

Don’t be selfish!

People always ask me the same thing when I give this advice:

"Well then what is in it for you? The money?"

My answer:

Winning. Succeeding. Building something great and giving people opportunity.

Making money is a sign that you are winning. Making money is fun.

What isn't fun:

Losing. Struggling. Having customers tell you no and struggling to make rent.

Employees like a growing business. Partners like a growing business. Vendors like a profitable business. Even CUSTOMERS prefer to do business with a thriving, healthy company.

If you follow your passion you are more likely to chase a business with other passionate people who don't make logical decisions.

And the most important thing of all:

Running a business at a high level always consists of the same things:

Hiring. Firing. Managing. Selling. Decision making.

Very rarely is a successful restaurant owner back in the kitchen cooking food.

He's out recruiting talent or working with suppliers or designing a new menu.

I'm not passionate about self storage. Or cost segregation. Or building websites or marketing or SEO or insurance or recruiting or training or pest control.

I'm passionate about business. Building teams. Sales. Hiring. Delegation. Opportunity.

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A few of my most popular tweets this week:

Nick Huber @sweatystartup You can’t scale your business with work boots on. But you can’t start and grow one without them. You have to have the humility to wear them on day one and the street smarts to know when to take them off. 10:35 AM • Mar 25, 2024 5 Retweets 42 Likes Read 10 replies

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Nick Huber @sweatystartup If your business needs something (like a new website or a new hire or a new truck) but you’re too cheap to buy it, you end up paying for it every day. 7:43 AM • Mar 25, 2024 10 Retweets 124 Likes Read 22 replies

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What I've been up to the last 4 days:

Sieva Kozinsky @SievaKozinsky Spend time with people who are more ambitious than you. I spent the weekend in Cabo with an incredible group of entrepreneurs and investors. We shared intimate details about our business adventures, and decisions we’ve made. We encouraged each other, pushed each other to… https://twitter.com/i/web/status/1771898630712213524 9:55 AM • Mar 24, 2024 6 Retweets 131 Likes Read 19 replies

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Nick Huber @sweatystartup There are people who work 70 hours a week for 10 years to make partner at a law firm. They are rewarded with another 40 years of 70 hours a week. Play stupid games, win stupid prizes. 6:14 PM • Mar 23, 2024 74 Retweets 1338 Likes Read 100 replies

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Nick Huber @sweatystartup I asked Xavier Helgesen, a guy who has acquired 23 companies valued at over $150 million, his #1 deal making tip: 10:26 AM • Mar 23, 2024 48 Retweets 728 Likes Read 39 replies

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Nick Huber @sweatystartup A lie I’ve seen over and over again: The harder you work, the more you will get paid. The truth: Rich people play golf and vacation while their assets make them way more money than the people who work really hard. Ownership and leverage is way more valuable than hours spent. 6:2 PM • Mar 22, 2024 87 Retweets 895 Likes Read 55 replies

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Nick Huber @sweatystartup Something I still believe: Responding to email within 10 minutes is a superpower. It impresses your clients and your bosses and everyone in between. If you’re still trying to get rich: Turn on email notifications and BE QUICK. 12:6 PM • Mar 22, 2024 22 Retweets 416 Likes Read 66 replies

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Nick Huber @sweatystartup Entrepreneurship: Working 3x as much while earning 1/3 as much for 3 years so you can work 1/3 as much and earn 3x for the next 3. 11:17 AM • Mar 22, 2024 72 Retweets 881 Likes Read 47 replies

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Nick Huber

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