Before we jump in:

​AdRhino, a digital marketing company that I am a customer of and an investor in, is crushing it for local businesses.

They run paid search and social media ads for clients in pest control, HVAC, plumbing, car washes, restaurants and more. They track conversions so you can get an exact dollar figure return on your investment.

If your company does more than $500k in EBITDA annually and your current ad company isn't providing good tracking or ROI, reach out to AdRhino.

I'd also love to make a personal introduction to my favorite account manager there if you respond to this email.

We'd love an opportunity to earn your business.

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The ego is the enemy:

One of the interesting things about business:

Your ego can get in the way of good decisions.

Here is an example:

We sent an offer to a key employee at one of my companies 15+ months ago. He was the ideal person we needed at the perfect time to take our company to the next level.

The initial calls went extremely well. He was unhappy with his company and he was PERFECT for us. He basically verbally committed and then changed his mind and

So we sent a great offer and he told us he was ready to accept.

Then 3 days went by with no word. Ghosting us.

He emailed us that he decided to decline the offer at the last second because his employer offered him more money.

We were pissed and my team was upset. It caught us totally off guard.

Then a twist:

Early the next week he came back saying he messed up and asked for another chance.

My idea was to tell him no way. You missed the chance. See ya. Unprofessional.

A member of my team I trust insisted that we should swallow our pride and make the hire. We still needed him and he was still a perfect fit.

We did and extended the offer a second time.

He has been one of the best hires we've ever made and has added a ton of value. He rebuilt the operations of our company. He built technology tools we couldn't live without today. He leads a team of 3 people.

It was the best decision we could have made to give him a second chance. He is loyal. Eager to help. Works a lot when we have deadlines.

We've given him a few raises already and some great bonuses. I truly think he will be at our company for a very long time. He enjoys our culture and is paid very well.

The lesson:

Swallow your pride sometimes and relax your "principals" or you might just miss out on something awesome.

Your ego is the enemy. Being stubborn doesn't get you anywhere.

If my team would have listened to me, the business would not be where it is today.

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A few tweets from this week:

A funny video we recorded late last year at one of our properties:

Nick Huber @sweatystartup We have made a lot of improvements to our storage facilities over the last 18 months. The main one: Cameras on virtually every unit with 24/7 human monitoring. We've cut down on shady activity by 10x. And this guy found a pogo stick in his unit and gave it a whirl. 10:36 AM • Jun 16, 2024 4 Retweets 204 Likes Read 19 replies

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Nick Huber @sweatystartup After my wedding in 2016 I wrote a long thank you letter to my grandfather. For the sacrifices he and my grandmother made to set my family up for success. Never heard back. A few months back I found a worn photocopy of the letter in his TV guide book he opens every evening at… https://twitter.com/i/web/status/1802328878418948466 9:14 AM • Jun 16, 2024 17 Retweets 666 Likes Read 37 replies

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Nick Huber @sweatystartup I had a pretty life-changing conversation with a mentor in Ithaca NY in 2011. He had gotten wealthy off a sweaty startup. Foundation repair. And sold the company for a great exit. One of his first questions really surprised me. “Nick, do you like sales and would you consider… https://twitter.com/i/web/status/1800922987417235560 12:7 PM • Jun 12, 2024 45 Retweets 453 Likes Read 44 replies

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Onward and upward,

Nick Huber

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Before we go:

Titan Risk, an insurance company that I am a customer of and an investor in, hired a business insurance specialist.

If you run a business and you are unhappy with your premiums, coverage or service - reach out to Titan or respond to this email and I can make a personal introduction.

We'd love an opportunity to earn your business.